May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 488 - Pricing

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Prerequisite: MKT 304. Theory and practice of conceptual and op rational pricing conflicts between economists, accountants, and marketers. Marketing Pricing Strategies through cases and problems. Some sections may be technology mediated.


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