May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 470 - Marketing Analytics

(4)
Prerequisite: MKT 304, ECON 309. Examination of market analysis concepts and tools for strategic/tactical marketing decision-making and marketing intelligence. Topics include: customer data analytics tools, and strategic report generating. Some sections may be technology mediated.


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