May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 565 - Community Based Social Marketing Management

(4)
Prerequisite: BUS 513 or consent of instructor. Explores building, developing, and managing community based social marketing tactical / strategic programs. Explores business, non-profit and government utilizing marketing management processes to engage and shape community behaviors for collective good.


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