May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 574 - Marketing Management Consulting

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Prerequisite: BUS 513 or consent of instructor. Provides excellent grounding for students planning consulting and marketing careers. Topics include marketing management consulting skills utilized in Big 4 Consulting. Core skills covered in this class include: marketing strategy/execution, process/problem solutions, and proposal development.


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