May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 365 - Community Based Social Marketing

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Prerequisite: MKT 304 or consent of instructor. Applies the marketing process to enable exploring, building, and developing community based programs. Considers business, non-profits and government utilization of marketing to engage and shape community behaviors for collective good.


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