May 21, 2024  
University Catalog 2013-2014 
    
University Catalog 2013-2014 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 442 - Marketing Management


(4)
Prerequisite: MKT 304. Intensive study of marketing management; emphasis on marketing environment; development of marketing strategies and formulation of policies; integration of marketing with other functional areas of business through case studies.



Add to Portfolio (opens a new window)