May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 546 - Seminar: Marketing Research

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Prerequisites: ECON 309; MKT 304; BUS 501. Role of marketing research in making marketing decisions and planning and implementing marketing research projects; state-of-the-art marketing research tools and techniques and their applications.


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