May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 460 - Internet Marketing

(4)
Prerequisite or corequisite: MKT 304. Integration of Internet marketing into an organization’s overall marketing effort; covers Internet research, consumer behavior, and marketing mix strategy development and execution; coordination with other e-commerce applications.


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