May 21, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 440 - Advanced Advertising and Promotion

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Prerequisite: MKT 340. In-depth review of advertising and promotion management; emphasis on strategic decision-making through case study analyses; supplemental topic areas include sales promotion, agency/client relations, and measurement/evaluation techniques.


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