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    California State University, Los Angeles
   
 
  Sep 22, 2017
 
 
    
University Catalog 2012-2013 (ARCHIVED CATALOG) [ARCHIVED CATALOG]

Business Administration: Option in Marketing Management, B.S.


A total of 180 units is required for the Bachelor of Science degree in Business Administration with the Marketing Management, and Retailing Options. The BSBA degree with any of these options requires completion of 72 units in BSBA core courses and 28 units in the option. Consult with an advisor for the specific number of units required in all areas of the degree including GE and free electives.

Option Requirements for Marketing Management (28 units)


The option prepares students for the dynamic world of marketing management. It integrates the external environmental issues and concerns with consumer behavior while addressing the firm’s strategic plans to ensure a firm meets it business goals and objectives. It prepares students for the cross-functional, integrated business processes required of marketers working with today’s firms and with those of the future.