The Minor in Social Media is designed to prepare business students and students in other academic disciplines with the knowledge to develop social media marketing strategies and to engage customers through the application of social media. Students pursuing the Minor in Social Media must (1) meet all the current admission requirements for the B.S.B.A. degree program or any other degree program at California State University, Los Angeles and (2) be concurrently enrolled in and in good academic standing with the program in which they are admitted and enrolled. In addition, all coursework for the Minor in Social Media must be completed before or at the same time as the major degree program in which the student is enrolled.
A total of 18 units will be required for completion of this minor. MKT 3100 Principles of Marketing or consent of the instructor is a prerequisite. Upon completion of course requirements and respective CSULA degree requirements, students will be awarded the Minor in Social Media in addition to their primary degree.