Oct 21, 2019  
University Catalog 2012-2013 (ARCHIVED CATALOG) 
    
University Catalog 2012-2013 (ARCHIVED CATALOG) [ARCHIVED CATALOG]

Department of Marketing


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DEPARTMENT OFFICE
Simpson Tower F917
Phone: (323) 343-2960
E-mail: csankey@calstatela.edu
Website: http://cbe.calstatela.edu

The faculty in the Department of Marketing brings real-world business experience to the classroom in order to provide students with a unique and rewarding educational experience. The department also prepares students for professional careers ranging from understanding consumers to understanding markets and firm behavior, examining customer experiences and service productivity, and employing technology, research, pricing and promotion strategies. The department offers both general and specialized degree and certificate programs. The department also participates in an Interdisciplinary Studies Minor in Multimedia that enables students to develop interactive, multimedia products. For more information, please refer to University Programs.

The Faculty

Professors: Jens D. Biermeier, H. Rika Houston, Tyrone Jackson (Chair), Shirley M. Stretch-Stephenson.
Associate Professors: Ik Suk Kim.
Assistant Professors: Freddy S. Lee.
Emeriti: Linda Beamer, James D. Boulgarides, Bernard Codner, William A. Cohen, Richard H. Kao, Moonsong (David) Oh, Marshall E. Reddick.

Programs for this Department:

Undergraduate Major

Business Administration: Option in Marketing Management, B.S. 
Business Administration: Option in Retailing, B.S. 
Undergraduate Certificate

Undergraduate Certificate Program in Commercial Transportation 
Undergraduate Certificate Program in Marketing 

Undergraduate Certificate Program in Retail Professional Development 
Graduate Major

Business Administration: Option in Marketing, M.S. 
 

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