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    California State University, Los Angeles
   
 
  Nov 24, 2017
 
 
    
Semester Catalog 2016-2017 (ARCHIVED June 2017) [ARCHIVED CATALOG]

Department of Marketing


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DEPARTMENT OFFICE
Simpson Tower F917
Phone: (323) 343-2960
E-mail: cbemarketing@calstatela.edu
Website: http://cbe.calstatela.edu/marketing

The Department of Marketing offers undergraduate degree majors, minors, and certificates in a broad range of marketing disciplines including but not limited to marketing, international business, retailing, social media, and sustainability marketing.   The Department also offers graduate degree programs in marketing and international business.  In both the private and public sector, these programs prepare students for professional marketing careers in high growth and emerging areas such as sustainability marketing, social media, international marketing, and transportation and logistics.

The Faculty

Professors: H. Rika Houston, Tye Jackson (Chair), Iksuk Kim, Shirley M. Stretch-Stephenson.
Associate Professors: Iksuk Kim, Freddy S. Lee.
Assistant Professors:  Nicole Hanson, Pei-Shiuan (Lily) Lin, Sylvia Martin, Stacey Sharpe.
Emeriti: Linda Beamer, James D. Boulgarides, William A. Cohen, Richard H. Kao, Moonsong (David) Oh, Marshall E. Reddick.

Programs for this Department:

Undergraduate Major

 • Business Administration: Option in International Business, B.S.  
Business Administration: Option in Marketing, B.S.  
Business Administration: Option in Retailing, B.S.  

Undergraduate Minors

Minor in Entertainment Marketing   
Minor in Marketing  
Minor in Social Media  
Minor in Sustainability Marketing  


Undergraduate Certificate

Undergraduate Certificate Program in Fashion Retailing  
Undergraduate Certificate Program in International Business  
Undergraduate Certificate Program in International Business Communication  
Baccalaureate Certificate Program in Marketing  
Baccalaureate Certificate in Social Media  
Baccalauareate Certificate in Sustainability Marketing   
Undergraduate Certificate Program in Transportation and Logistics   


Graduate Major

Business Administration: Main Track, M.B.A.  
Business Administration: FEMBA, M.B.A.  
Business Administration: Option in International Business, M.S.  
Business Administration: Option in Marketing, M.S.  

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