Apr 20, 2024  
University Catalog 2015-2016 (Final Quarter Catalog) 
    
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University Catalog 2015-2016 (Final Quarter Catalog) [ARCHIVED CATALOG]

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COMM 396 - Publicity and Promotions

(4)
Prerequisite: COMM 300 or equivalent. Methods, planning and tools used in developing company, community and institutional public relations programs. Focuses on publicity and promotional techniques, media relations, copy preparation, news releases, and publications.


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