Feb 17, 2020  
University Catalog 2016-2017 (ARCHIVED June 2017) 
    
University Catalog 2016-2017 (ARCHIVED June 2017) [ARCHIVED CATALOG]

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MKT 3100 - Principles of Marketing


(3)
Introduction to an organization’s marketing environment, consumer behavior, market research and strategies for product planning pricing, distribution, and promotion of goods and services. Some sections may be technologically mediated.



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