Apr 20, 2024  
University Catalog 2016-2017 
    
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University Catalog 2016-2017 [ARCHIVED CATALOG]

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COMM 4310 - Principles and Practices of Public Relations

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Prerequisites: COMM 3000, COMM 3100, COMM 3200, COMM 3300, COMM 3400, 4300. Fundamentals of theory and application for the public relations profession, with emphasis on the dynamics of organizational communication as it pertains to community relations, the media, public opinion, and the political environment.


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