May 03, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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MKT 420 - Search Engine Marketing and Web Analytics

4
Prerequisite: MKT 380 or consent of instructor. Considers the tools, techniques and technology related to online search activities. Examines the role of search in e-marketing and e-commerce strategies and importance of analytical tools to gauge effectiveness. Some Sections may be Technologically Mediated.


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