Apr 24, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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COMM 371 - Persuasive Communication

(4)
Study and application of rhetorical and social-psychological principles of persuasion. Consideration of attitude change models and behavioral studies of variables affecting persuasion. Opportunity for preparation and criticism of persuasive discourse.


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