Apr 25, 2024  
University Catalog 2013-2014 
    
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University Catalog 2013-2014 [ARCHIVED CATALOG]

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ART 445 - Advertising Art Direction

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Prerequisites: ART 308, 413. Advertising art direction theory and application using various media, processes and technologies for mass communication. Emphasis is placed on marketing and concept development through analysis of cultural, economic, and psychological factors. Lecture 2 hours, activity 4 hours. May be repeated to a maximum of 8 units.


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